MAKERS 2023 is a hybrid program that will provide in-person and virtual training to entrepreneurs from Guayaquil, Samborondón and surrounding areas. The talks will focus on the 4Ps of marketing: Product, Price, Place and Promotion, and will feature national experts and volunteer members of "Inspira Ecuador", a community of former scholarship recipients of programs supported by the United States Department of State.
Those who successfully complete the program will receive a professional certificate issued by a Higher Education Institution in Ecuador. Additionally, this program has the guidance of experts who belong to networks such as the Harvard Business School Global Competitiveness Network, Climate Reality Leadership Corps and Global Shapers Guayaquil.
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If you want to improve your product and multiply your sales, apply to the program
MAKERS 2023!
Requirements to apply to
Makers - 1st Edition
Being an entrepreneur requires being a jack of all trades and we often forget the most important thing: continually improving our offering. Therefore, if you are a man or woman living in Guayaquil, Samborondón or surrounding areas, apply and win a full scholarship in this hybrid program created by marketing and sales experts.
In this edition we will have a hybrid modality, so in addition to reviewing the content of the virtual platform, you must:
Attend the face-to-face conferences twice in Guayaquil and Samborondón (October 21 and October 28)
Ask your questions in personalized consultations with national experts and members of "Inspira Ecuador"
Put into practice what you have learned and sell your products at the Makers Market (November 18)
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Important: If you live inside or outside the city of Guayaquil, you must cover the transportation costs to the locations where the mandatory in-person classes will be taught.
Those who successfully complete the program will receive a professional certificate issued by ECOTEC University, located in Samborondón, where face-to-face classes will be taught.
We will have the important support and backing of the Mayor's Office of Samborondón. At the end of the program, the scholarship recipients who have completed the attendance and activities will be able to sell their products in a "Makers Market", a small market that will be held in the Historical Park of Samborondón with the support of the Municipal GAD.
Our scholarship recipients and mentors will be able to receive various gifts from Inspira Ecuador, Universidad ECOTEC, Roots Cosmética Natural, Detalles Lorenita and la Taza en el Aire.
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First Edition Experts
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Danny Barbery Doctor in Business Sciences specialized in family businesses (Nebrija University, Spain), with training in the areas of economics, administration and marketing. Dean of the Faculty of Communication, Hospitality and Entertainment at the Universidad Espíritu Santo.
Carlos Luis Torres Doctor in Business Sciences specialized in entrepreneurship and family business at the University of Nebrija. Entrepreneur with experience in marketing, services, internal communication and management models. He has published more than 12 high-impact scientific articles.
Bianca Benavidez Well-known trainer and influencer in sales and digital impact. Founder of "Los Líderes Ecuador". Bianca is a Commercial Engineer, Master Practitioner in NLP and Executive Coach with International Qualification and Business Coaching School with the endorsement of the UEES.
Juan Christiansen Economist with a Master's degree in Business Administration from the Pontifical Catholic University of Argentina. International speaker specialized in communication, professional presentation and public speaking. She has advised governments, assembly members, political candidates and TED Talk speakers on strategic communication.
Vivianne Almeida Strategic Management Manager at Humboldt Zentrum, an organization recognized for its impact on sustainable development by the Global Compact Ecuador. Previously, she chaired the first Women's Directorate (Guayaquil Mayor's Office) of a Municipality in Ecuador and was Manager of Plan Internacional Guayas.
Cristian Sáenz de Viteri Member of the "Inspira Ecuador" network. General Manager of Iguana Bike Tour, an organization that manages sustainable cycle tourism operations in Guayaquil. He was Director of Tourist Sports for the Guayas Chamber of Tourism in 2019. PhD student in Administration and university professor at ECOTEC.
Leonardo Chang Member of the "Inspira Ecuador" network. Master's degree in Business Administration from the Tecnológico de Monterrey. Professor and Business Consultant in Sustainability and Exports. Assemblywoman for Guayas 2017-2021, Vice Minister of Environment 2020-2021 and Former Commercial Attaché of Ecuador in China.
María of the Angeles (Angie) Murillo Expert in brand development, branding and graphic line. She has a Master's Degree in Communication and Marketing from the Universidad Espíritu Santo. She is currently part of the Press and Culture Section team of the Embassy and Consulate of the United States in Ecuador.
Carmen Padilla Doctor in Strategic Business Administration from Centrum Católica, with business and industrial experience in ecological innovation, competitiveness, sustainability and leadership. Research professor at ECOTEC University, affiliated with the Global Competitiveness Network founded at Harvard Business School.
Jodie Padilla Member of the "Inspira Ecuador" network. Eje Founder of Leaders. Inspira Leader, representing in Guayaquil the alumni community of the Embassy and Consulate of the United States in Ecuador. Member of the World Economic Forum's Gender Parity and Innovation Network.
Lourdes Delgado
Renowned businesswoman and founder of Chchukululu Chocolates, the first cocoa chocolate bar to arrive in Europe more than 20 years ago. She advised the President of the International Cocoa Organization (ICCO), an intergovernmental organization founded in 1973 with the auspices of the United Nations.
Paul Reyes
Member of the "Inspira Ecuador" network. He is a technical consultant for food companies and has more than 12 years of experience in industrial processes, public policy and agricultural and livestock regulations. He has been a production manager at national and international level and a technical analyst.
Allisson Romo
Member of the "Inspira Ecuador" network. Founder and General Manager of Roots Natural Cosmetics. She has more than 12 years of experience as an entrepreneur and has managed to sell her products in the US market.
Angela Peñaherrera
Director of Planning, Monitoring and Quality at Humboldt Zentrum, an organization recognized for its impact on sustainable development by the Global Compact Ecuador. Board Member of Girls In Tech Ecuador and member of the Global Shapers Guayaquil alumni community.
Roberto Morales
PhD in Strategic Business Administration from Centrum Católica, Lawyer. Specialized in economics, statistics, administration, marketing, market research and law. University professor at the University of Guayaquil.
Gisella Rojas
Member of the "Inspira Ecuador" network. She has experience in data visualization and investigative journalism, SEO writing skills for organic positioning and interpretation of metrics for her work at Ecuavisa and previously at Fundamedios, Diario El Mundo, Diario Expreso and others.
César Freire
PhD in Strategic Business Administration from Centrum Católica, Economist. He has extensive experience in the Public and Private Sector as an expert in the evaluation of Private and Social projects, in statistics and finance. Professor at the ECOTEC University and member of the DelBank Board of Directors.
Jessica Benavides
Community Manager and specialist in brand positioning. Member of "Los Líderes Ecuador" and trainer at Start Academy, a virtual platform specialized in sales and marketing training.
Priscila Aguilera
Member of the "Inspira Ecuador" network. Content creator, specialist in influencer marketing, Facebook and Google Ads management. She is the founder of Puente Lila, providing consulting in marketing, digital strategy and content creation for brands.
Diana Tapia
Engineer in International Business Management from the UCSG. President of Iguana Bike Tours, the first and only cycle tour operator in Guayaquil.